Advisory Services

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Selling new construction is not the same as resale

We understand buyer expectations and think like developers, offering practical advice to create a highly desirable product with the most strategic use of your time and money.  Each project is unique and requires a different story – a story which we help to craft through research, planning & design, marketing, and sales. Whether it’s a small lot subdivision, condominium, or single-family home project, let our experience guide you to the best possible result.

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Research

Our research goes beyond typical market-based analysis. We dive into guiding you into a competitive analysis to help dictate your decisions, which includes understanding past and present projects of the same type to determine target unit mix and programming, how buyers live and make decisions, construction quality and fixture brand expectations, and pricing analysis.

  • Financial Pro-Forma and Project Analysis

  • Comparable Sales Analysis

  • Pricing Models

  • Competitive Project Construction and Finish Reports

  • Target Unit Mix

  • Product Type Marketing Studies

  • Upcoming Competitive Pipeline Research

  • Neighborhood Overviews

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Planning and Design

With a plethora of experience working with architects to design luxury single family developments, small lot subdivisions, and mid-rise condominium projects, we have created a data driven approach to recommending what’s required to optimize layouts, understand a project’s expected amenity and finish package, and determine how to create substantial value to buyers through smartly integrated architectural and design elements. Financial Pro-Forma and Project Analysis

  • Floor Plans & Optimizing Layouts

  • Residence Features & Amenity Options

  • Preliminary Project Construction Budgets

  • Overall Value Engineering

  • Lighting, Electrical & Low Voltage Plan Development

  • Flooring & Surface Finishes

  • Appliance, Plumbing, Door Hardware & Lighting Fixtures

  • Cabinetry Drawings Review, Finish Recommendations, and Sourcing

  • Landscape Plan Review

  • MEP Systems & Plan Review

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Marketing

We see each project as a unique opportunity to create a brand identity that corresponds with the architecture, interior design, neighborhood, and buyers’ aspirations. From project conception, we are constantly developing the story behind the brand and the correlating marketing tools. Our in-house marketing team combined with vetted vendors allow us to be agile and decisive throughout the process.

  • Brand Identity

  • Print Collateral

  • Marketing Floor Plans

  • Websites

  • Renderings

  • Construction Signage

  • Photography and Video

  • Project Events

  • Social Media Advertising

  • Digital Advertising

  • Public Relations

  • Brand Partnerships *

Along with the above, we offer services to brand portfolios for developers building multiple projects.

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Sales

We understand the timelines of new construction which helps to determine when to start marketing and our unit release strategy. From the first unit to the last, our ultimate goal is a complete sell out that meets pre-determined client expectations.

Part of our expertise is the ability to ensure seamless transactions by coordinating with escrow officers, title companies, lawyers and preferred lenders who specialize in new development. Our experience preparing meticulous new construction contracts ensures developers are protected throughout the sales process.

  • Sales Timeline and Expectation Analysis

  • Dedicated Sales and Release Strategy

  • Model Unit and Staging Coordination

  • Weekly Sales Reporting

  • New Development Purchase Agreement Review

  • HOA, CCR, and DRE Document Coordination and Review

  • Streamlined Buyer Contract Process

  • On-Site Sales Staffing*