Private Listings

An exclusive platform designed for strategic marketing, market testing, privacy, and elevated service.

Elliman Private Listings enables sellers to showcase their properties privately to Douglas Elliman’s 6,600+ agents and their vetted clients—creating a thoughtful and measured approach to selling.

Sellers benefit from:

Strategic market testing 
assess pricing and positioning in a controlled environment before public launch.

Discretion and privacy 
maintain confidentiality with exposure limited to trusted Elliman agents and qualified buyers.

Access to motivated buyers
connect with serious clients who value exclusivity and early access to desirable homes.

Flexibility 
transition seamlessly to a full market debut when timing and conditions align.

Listing privately through our network offers distinct advantages that can shape a stronger, more successful public launch.

Test Price with Confidence
Gauge the market’s response to your asking price and adjust based on real-time feedback—helping you avoid overpricing or underpricing before going live.

Gain Critical Insights
Understand how buyers react to your home through private inquiries, showing feedback, and early offers—data that sharpens your strategy when you go to market.

Generate Early Demand
Build momentum and create early buzz before your home is publicly listed. This controlled exposure attracts serious buyers eager for first access and potential pre-market opportunities.

Extend Your Marketing Runway 
A private listing gives you more time to refine photography, staging, and campaign assets—ensuring your public launch achieves maximum impact when the moment is right.

Preserve Your Privacy
Details of your property remain off public platforms and search engines, visible only to Elliman agents and their qualified clients—maintaining your confidentiality throughout the process.