Project Consulting

Our Research & Analytics services provide developers with the clarity and intelligence needed to make confident, data-driven decisions. Through comprehensive market evaluations, detailed comp studies, absorption tracking, and forward-looking pipeline projections, we offer a precise understanding of how a project fits within its competitive landscape. This insight allows developers to refine product, pricing, and positioning with accuracy—ensuring each decision is informed by real market behavior and aligned with buyer demand.

• Quarterly New Development Market Reports - In-depth reporting on inventory levels, pricing trends, buyer behavior, and competitive performance.

• Competitive Market Analysis - Evaluating active and upcoming projects to understand positioning, design standards, amenities, and pricing.

• Comparable Set Details - Curating and analyzing a precise comp set tailored to the project’s product type, location, and target buyer.

• Historical Sales Analysis - Reviewing past performance to identify pricing patterns, premium drivers, and market sensitivities.

• Absorption Data & Velocity Tracking - Monitoring sell-through rates and demand indicators to guide pricing and release strategy.

• Pipeline Projections - Forecasting upcoming inventory to anticipate shifts in supply, timing, and market conditions.

• Neighborhood & Micro-Market Studies - Hyper-local analysis of buyer demographics, pricing tiers, and surrounding development activity.

• Product & Amenity Benchmarking - Assessing features, materials, and lifestyle amenities that resonate most with today’s buyers.

• Pricing Sensitivity Modeling - Testing how different pricing scenarios impact velocity, demand, and projected revenue.

Our Planning & Design services bring a refined, design-centric perspective to the creation of new residential projects. We collaborate closely with architects and developers to shape concepts, layouts, and finishes that feel elevated, cohesive, and tailored to the expectations of today’s discerning buyers. Every recommendation is guided by a deep understanding of how high-end homes should live—ensuring each space is thoughtfully crafted, visually compelling, and positioned for long-term desirability.

• Early Concept & Vision Development - Aligning the project’s design intent, target buyer, and overall direction from the outset.

• Site Planning & Massing Review - Evaluating site use, building placement, and massing to maximize livability, light, and market appeal.

• Unit Mix Strategy - Recommending an optimal blend of floor plans and sizes based on buyer demand and competitive positioning.

• Floor Plan Optimization - Refining layouts for circulation, functionality, storage, privacy, and overall livability.

• Architectural Design Input - Offering feedback on elevations, façade composition, window placement, and exterior materiality.

• Interior Design Guidance - Providing direction on palettes, materials, finishes, and fixtures that reflect buyer preference and market trends.

• Kitchen & Bath Planning - Enhancing layouts, appliance packages, cabinetry design, and plumbing fixture selection to elevate perceived value.

• Light, Airflow & Natural Illumination Review - Identifying opportunities to enhance natural light and improve the quality of interior spaces.

• Landscape & Hardscape Strategy - Recommending exterior design elements that complement the architecture and enhance curb appeal.

• Value Engineering Support - Proposing cost-effective design adjustments that preserve aesthetic integrity and buyer appeal.

• Design Consistency & Brand Alignment - Ensuring that all architectural and interior decisions support the project’s overarching brand and narrative.

• Collaboration with Architects & Consultants - Serving as a strategic partner to align design decisions with market insights and sales strategy.

Our Marketing & Branding services deliver a targeted, design-driven approach to positioning new developments. We blend strategic messaging, high-end creative, and performance-focused digital campaigns to generate qualified interest and sustained visibility. From branding and visual production to media buying, PR, and social strategy, we ensure each project enters the market with clarity, impact, and strong momentum.

• Go-to-Market Strategy Development - Cohesive launch planning aligned with buyer demand, market conditions, and project goals.

• Project Positioning & Messaging - Defining the narrative, value proposition, and key selling points that resonate with today’s buyers.

• Branding & Creative Direction - Naming, identity development, and cohesive visual systems that elevate the project’s presence.

• Photography & Videography - High-end visuals, lifestyle content, and cinematic tours that showcase the architecture and design.

• Renderings & Animation - Oversight of photorealistic renderings, animated walkthroughs, and digital storytelling assets.

• Interactive Design & Building Models - Interactive site plans, floor plan explorers, and digital building models that enhance the buyer experience.

• Print Collateral Development - Design and production of premium brochures, floor plan books, sales sheets, postcards, mailers, and signage that reinforce the project’s brand and value.

• Integrated Marketing Campaigns - Coordinated digital, social, email, and print initiatives designed to drive qualified interest.

• Digital Marketing - Performance-driven strategies including SEO, paid search, retargeting, and landing page optimization.

• Media Buying - Strategic placement across print, digital, and out-of-home channels to maximize targeted reach.

• Public Relations - Press strategy, media outreach, and placements that build credibility and project visibility.

• Social Media Strategy & Management - High-impact content planning, short-form video, and paid campaigns tailored to buyer demographics.

• Paid Advertising Management - Meta, Google, and platform campaigns optimized for visibility, efficiency, and conversion.

• Marketing Collateral Development - Compelling copy and cohesive materials for brochures, floor plan books, sales sheets, and digital assets.

• Launch Events & Promotions - Broker opens, activation events, and promotional initiatives that build momentum and awareness.

• Brokerage Network Visibility - Targeted outreach to top-producing local, national, and international agents to amplify exposure.

• Email Marketing & Lead Nurture - Drip campaigns and communication strategies that keep prospects engaged throughout the sales cycle.

• Ongoing Market Insights - Regular analysis of traffic, engagement, competitive activity, and buyer feedback to refine marketing direction.

Our Sales & Operations services provide developers with a streamlined, data-driven framework to manage every aspect of the sales process. From pricing and inventory oversight to on-site execution and team performance, we ensure the project operates efficiently, presents impeccably, and responds intelligently to market conditions. The result is a well-run sales operation designed to maximize absorption, protect value, and support a smooth path to sellout.

• Sales Gallery Management - Oversight of setup, presentation, visitor flow, and on-site buyer experience.

• CRM Integration & Configuration - Implementing systems, automations, and workflows to ensure efficient lead tracking and follow-up.